Close & Caring  is one of six new idents by Sehsucht that accompany MTV Europe’s relaunch in July, 2011.

” Close your eyes and feel the warmth of a hug, as simple as holding hands or sinking under your duvet. Got it? Now go with the flowy, uhm, furry monsters we created for MTV.” Sehsucht source


The making of…

Credit List
Production Company: SEHSUCHT BERLIN GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth , Helge Kiehl
3D: Philipp Broemme, Hannes Weikert
Animation: Matthias Knappe
Additional Animation: Vitaly Grossmann, Philipp Broemme
Matte Painting: Julius Brockelmann
Compositing: Helge Kiehl
Producer: Julia Rudloff, Christian Gemeiner
Sound Design:Music composed by Alan Boorman
Client:MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco
Inhouse Producer: Cristina Mazzocca