” CHANEL invited Universal Everything to create a series of video artworks, in response to the 5 codes of Mademoiselle Chanel; Black & White / Pearls / Diamond Padding / Camellia / Art Deco.

The minimalist films were created to be adaptable to different display formats, from low-pixel building facades in Hong Kong and Tokyo, to retail LED walls in Shanghai and Los Angeles” Source Universal Everything

Credits

Creative Direction – Matt Pyke
Animation – Thomas Eberwein for Universal Everything
Commissioned by Chanel Hong Kong